Coupons Description

Offer a discount on a single product or a set of products and enjoy automatic merchandising for your coupon through Amazon.

Customers discover coupons on Coupons Home Page, in search results with a badge, in shopping carts, on product detail pages and Offer Listings Page.

Coupons Features

› Improving discoverability for newer products, across all fulfillment methods: Unlike Lightning Deals, Coupons do not require a sales history for featured ASINs, are open to Seller-Fulfilled offers, and can be run on products which haven’t received any reviews yet, helping you overcome cold start.

› Cost Per Action (CPA) based fee structure: You do not incur any costs if your coupons do not generate sales. For coupons which generate sales, their cost is fixed to $0.60 per redemption.

› Can run on multiple products for an extended duration: Select up to 50 ASINs per Coupon. You can schedule your Coupon with a maximum duration of 3 months.

Coupons Functionality

Coupons Pricing

Who should use Coupons

• Sellers must have a Professional selling account and have a Seller Feedback Rating of 3.5
• Open to products that are seller fulfilled, FBA, or Seller Fulfilled Prime
• Products must be in New condition (Used, Collectibles, and Certified Refurbished offers are not eligible)
• Not available for products listed in the following categories: Sexual Wellness, Hunting & Fishing, Guns & gun accessories, Books, Music, Video, DVD, Video Games, and Adult products