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Ad Manager Introduction
Ad Manager Description
etailz AdManager is the apex of Amazon CPC marketing software. By leveraging both value- based bidding and rule-based bidding, AdManager enables greater precision and efficiency than ever before. By capturing and learning from data, AdManager enables smarter strategic decisions on the micro and macro level. And by simplifying reporting with easy-to- understand data visualization, users can demonstrate the incredible power and usefulness of Amazon CPC campaigns.
AdManager offers more than just industry-leading features; it also draws on 12+ years of Amazon seller experience and insights from one of the top five FBA sellers in the world. AdManager offers potent features, but its value is amplified by the unparalleled expertise that goes into its development, training, and customer support.
Ad Manager Features
- Bid Optimization - Create custom rules that can bid up or down daily at the keyword level based on any combination of metrics, including ACoS, ROAS, clicks, CPC, ideal CPA, ideal CPC, sales, and more.
- Search Term Mining - Automatically identify high-converting search terms and add them to your list of keywords, continuously refining your campaigns.
- Budget Optimization - Keep high performing campaigns running, regardless of their budget ceiling. If a campaign is exceeding your set metrics, AdManager can automatically increase the daily budget to maintain momentum.
- Negative Keywords - Automatically evaluate current keywords to identify and negate low-performing terms, minimizing wasted ad spend and increasing campaign relevancy.
- Day Parting - Coming soon. Target specific days and times to make your sponsored ads even more effective. Comprehensive data visibility empowers you to tailor your strategies for your shoppers.
Ad Manager Functionality
Ad Manager Pricing
Who should use Ad Manager
- Brands representing themselves on Amazon
- 3rd Party Sellers
- Private Labelers
- Professional Search Marketers
- Anyone who utilizes CPC advertising in Amazon.
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